The purpose of the competition is to improve the appreciation of Finnish beers and to make beers and their producers known. The competition brings an interesting addition to the Finnish beer culture and stimulates discussion about the taste, quality, raw materials and production of beers.
The Best Finnish Beer competition is the only Finnish beer competition that gathers domestic producers together to compete with their products. The products of large and small producers participate in the competition in parallel, in which case the beer itself and the related quality and taste factors are the main points under scrutiny.
For the consumer, the competition provides tools for making choices by highlighting familiar and previously unknown products and their characteristics. At the same time, it encourages a beer lover to try flavors and products that differ from the user’s usual taste. For manufacturers the competition provides support for product marketing and direction for new product development.